I agree that first impressions of a book can make or break whether a person buys it or not. While some people may disagree, I love reading physical books, and avoid e-books as much as possible. I like stacking my books on my shelf, which makes the book design an important component in considering which book to purchase. So in that sense, physical books are selling an experience rather than the convenience and ease of an e-book. I notice I gravitate towards covers that are colorful and bright because I like to read novels with characters around my age, and I noticed that the books that I do enjoy are ones with bubbly and colorful designs or typography. In the TED Talk, Chip Kidd mentioned that "Once a book designer has read the text, they have to be an interpreter and a translator." This makes sense to me because similar to how I established what type of covers my favorite genre of novels tend to have, I'm sure many people gravitate towards a certain aesthetic of book covers. Because of that, book designers have to ensure they have a striking and eyecatching cover that matches the content of the book to give people the right impression. I also liked what Chip Kidd said about each book needing a face to give you a first impression. While scanning shelves full of books, the book cover most definitely has to be captivating enough for people to reach it.
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