The Hilarious Art of Book Design Ted Talk
It was interesting to hear about the process that a book cover designer goes through to convey the story in a way that captures the audience. I really liked hearing the behind the scenes of how he made covers and I was surprised by some of them, like the Jurassic one and Augusten's Dry memoir. The way he made those covers was very playful and he has a unique process and way of thinking. I like his way of thinking "what do the stories look like?" and seeing designing books as also interpreting and translating. I think he interpreted the nature of Hepburn and Dietrich's books well by using words for the Hepburn's conversational style memoir and a picture for Dietrich's more observational biography. His cover for Orhan Pamuk's "My Name is Red" was fun and interactive but without hearing his explanation I don't know if I would have realized how he intended the reader to think as they pull out the book cover.
Selling Books by their Gilded Covers
I'm not really an avid reader but I think the strategies that publishers are trying to use to get people to read physical books instead of e books would work on me. I like when books are aesthetically pleasing and can be used as decor after reading them. I also think doing limited edition/special designs is a good business strategy to draw in readers who are collectors or readers who are a fan of a specific book.
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